How ello got going

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The idea

The grandma of a friend of the founder Max Keßler lives on the Schwäbische Alb (mountain range next to Stuttgart, Germany) and has not been able anymore to push her purchases uphill herself. At that time, e bikes were about to become popular. The solution was obvious for Max Keßler: an e rollator. 2013, this became a diploma thesis at the University Stuttgart, Germany. 2014, the student achieved an EXIST scholarship with his idea and was promoted with the program “Young Innovators”. In 2015 the co-founders Matthias Geertsema and Benjamin Rudolph joined.

The founders

The founders Benjamin Rudolph, Max Keßler and Matthias Geertsema have already business expertise and they cover the most important core competencies with the combination of technology, design and business management. Benjamin Rudolph (MBA – University of Louisville) worked for several years in the area of consulting.
Max Keßler (Dipl.-Ing. Pat.-Ing. Mechatronik) worked in the product development at a Fraunhofer Institute. Matthias Geertsema (M.Sc. Maschinenbau) focussed on different projects regarding operating concepts and has a wide knowledge of product design.

The team

In addition to the three founders, the team is completed by (amongst others) Vivien Frank, Sales Distributors, Sebastian Ahner, Sales South Germany, Jörg Ungerer, Sales Southwest / North Rhine-Westphalia, Stephan Weber, Production, Aleksandar Tserovski, Product Design and Dimitri Polonski, Software Development, Nadja Schirner, HR and Controlling. Working students and trainees support the team.

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